At first glance, Spiced Craft looks like a modern, fast-paced takeout eatery built for the hustle of Times Square. But behind the sleek counters and quick service lies a kitchen pulsing with tradition, technique, and an unwavering commitment to authenticity. Let’s take you behind the scenes at Butter Chicken Times Square NYC and explore how they bring real Indian flavor to the heart of NYC.

The Morning Starts with Spice

At Spiced Craft, the day doesn’t begin with food prep — it starts with spice preparation. The chefs carefully toast and grind whole spices to make proprietary blends like garam masala, curry powder, and tandoori masala. These spice blends form the foundation of every dish, from the tangy chaat to the rich chicken curry.

Unlike mass-produced spice mixes, these are made fresh daily to retain the maximum aroma and potency, ensuring every bite bursts with flavor.

Simmering Sauces, Not Shortcuts

While many fast food kitchens rely on pre-made sauces, Spiced Craft takes a different approach. Signature gravies — like the buttery tomato base for tikka masala or the onion-cashew blend for korma — are slow-cooked over low heat for hours. This old-world method develops layers of flavor and gives each dish its signature richness.

Their kitchen follows a batch-cooking philosophy, meaning sauces are made fresh in small quantities to guarantee quality and consistency.

Tandoor Meets Technology

One of the standout features at Spiced Craft is its modern tandoor oven. This clay oven is used to cook naan, tandoori chicken, and paneer tikka at extremely high temperatures. It gives food that signature charred flavor and texture while sealing in moisture.

By combining traditional cooking equipment with modern kitchen tech, Spiced Craft ensures that dishes are prepared quickly — without compromising authenticity.

Fresh Ingredients, Daily Prep

Spiced Craft’s ingredients are delivered fresh each morning. You won’t find frozen or canned shortcuts here. From ripe tomatoes and fresh cilantro to boneless halal chicken and paneer cubes, every element is handled with care.

Vegetables are hand-chopped, meats are marinated in-house, and even the chutneys — like mint, tamarind, and mango — are blended fresh. It’s a labor of love that translates directly into the taste of each dish.

A Team That Cooks with Passion

Behind every dish is a team of trained chefs, many of whom bring years of experience from Indian kitchens. They understand not just the ingredients, but the culture and emotion behind the recipes. Their pride in their craft shines through in every plate, bowl, and parcel of food that leaves the kitchen.

Spiced Craft is more than just another takeout spot — it’s a carefully orchestrated blend of tradition, precision, and innovation. From the handmade sauces to the tandoori fire, every detail is designed to deliver a genuine Indian culinary experience in record time.