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Marketing Communications: Offline and Online Integration, Engagement and Analytics by P. R. Smith, Ze Zook
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- Marketing Communications: Offline and Online Integration, Engagement and Analytics
- P. R. Smith, Ze Zook
- Page: 586
- Format: pdf, ePub, mobi, fb2
- ISBN: 9780749473402
- Publisher: Kogan Page, Ltd
Books pdf download free Marketing Communications: Offline and Online Integration, Engagement and Analytics CHM 9780749473402
Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach. All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred since the fifth edition's publication in 2011.
Integrated Marketing: Dr. Jekyll and Mr. Hyde? | thedma.org
Are integrated marketing communications the “Dr. Jekyll and Mr. Hyde” of marketing communications? If we are all attempting to develop dialogue and extend engagement, “cohorts” a hard The discussion of online and offline (offline, legacy, and traditional are often used to Analytics Advantage
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Marketing Communications: Offline and Online Integration
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Marketing Communications (9780749473402) (9780749473402)
Marketing Communications provides a comprehensive overview of every aspect of marketing Offline and Online Integration, Engagement and Analytics.
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