Marketing for instagram is one of the most popular social media platforms for ecommerce businesses. With over 600 million monthly active users, it’s a great place to promote your business and grow sales.

To market effectively on Instagram, you need to set goals for your campaign. This will determine the tactics you use and how you measure success.
1. Use Hashtags

Hashtags are a great way to get your content in front of new audiences on Instagram. They also allow you to find posts from other users with similar interests, which can increase your exposure and discoverability.

But hashtags can be a tricky thing to use effectively, especially if you’re new to the platform. It’s important to know which hashtags are the best fit for your account and content.

When choosing hashtags, consider which ones are trending, as well as your brand’s target audience. This will help you choose a hashtag that is both popular and relevant to your post.
2. Create Ads

Instagram is one of the most popular social media platforms, and ads on the platform can help businesses spread their brand awareness and sell products. From stunning images to engaging videos, there are a wide range of ad formats to choose from.

When creating an ad for Instagram, you'll want to consider your goals and the needs of your audience. Then, select an ad format that best meets those needs.

The most important part of your ad is the call to action (CTA). Use this space to tell your audience what you're offering and how they can engage with it. It should also include a link to your website, so that users can find out more.
3. Promote Your Posts

Instagram promotion is a great way to get your content seen by a wider audience. The app allows you to boost any post or story, and you can choose a target audience based on age, location, and interests.

Promoted posts are a great way to build brand awareness and drive traffic to your website. You can add relevant calls-to-action with them, so that your audience takes the next step in your sales funnel.

Another popular method of promoting your posts is using hashtags. Adding more hashtags will make your post searchable by tag-followers, which will increase your reach.

One of the most effective ways to promote your posts on Instagram is by tagging influencers. These influencers have a huge following and can spread the word about your products with ease.
4. Run Contests

Running contests on Instagram is one of the best ways to boost engagement and get new followers. However, you need to follow the right steps to ensure your contest has the highest possible chance of success.

Start by creating a contest that will align with your business’s goals and objectives. For example, you could have a goal to increase your audience size or generate new leads for your email list.

Once you’ve decided on the contest’s rules, create a giveaway post to announce the competition. It’s a good idea to include hashtags to boost your post’s visibility and help you find more participants.
5. Create Stories

Stories are a fun and engaging way to reach your audience. They can be used to showcase new products, show your team at work and highlight behind-the-scenes moments that make your brand unique.

They can also be used to share polls and quizzes that will engage your audience. This helps you build a strong community and engenders customer loyalty!

Another great feature is that Stories only appear on a user's feed for 24 hours. This allows you to experiment with different content before it is pushed to your main feed.

You can create Stories in three easy steps – add a photo or video, edit it and post. You can even use multiple captures of the same photo or video if you like, or use Boomerang to turn your Story into a short GIF-like moving image.