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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q111-Q116):

NEW QUESTION # 111
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

A. Suppression List
B. Auto-suppression List
C. Exclusion Script
D. Exclusion List

Answer: B

Explanation:
An auto-suppression list is a list of subscribers who should not receive any commercial emails from a sender.
It can be applied to all sends or specific sends based on sender profile or delivery profile. It is useful for complying with legal or contractual obligations to avoid sending to certain email addresses.References:https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5

NEW QUESTION # 112
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?

A. CreateSalesforceObject() AMPscript
B. Bulk API
C. Login Calls
D. SOAP API Calls updating objects

Answer: A,D

Explanation:
Explanation
SOAP API calls updating objects and CreateSalesforceObject() AMPscript are both types of API calls that are counted against the rolling 24-hour limit in Salesforce. Login calls and bulk API calls are not counted against this limit. References:
https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/intro_api_concepts_limits.htm
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-co

NEW QUESTION # 113
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

A. Request a Private Domain to be added to the existing business unit.
B. Implement a new SSL Certificate for the new brand.
C. Request a second SAP for the existing business unit.
D. Create a new business unit for the new brand.

Answer: D

NEW QUESTION # 114
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?

A. The previous send's user needed to have edit permissions in Salesforce,
B. The Email Opt Out field needs to be added to the Contact Page Layout.
C. Email Opt Out is only updated if the send originates in Salesforce.
D. The previous send used Email Address as a Subscriber Key.

Answer: D

Explanation:
Explanation
The subscriber key is a unique identifier for each subscriber in Marketing Cloud. It is used to track subscriber preferences, behaviors, and attributes across channels and business units. If the previous send used email address as a subscriber key, it would not match the subscriber key in Sales Cloud, which is usually the contact or lead ID. Therefore, the email opt out status would not be synchronized between Marketing Cloud and Sales Cloud, and the customer could receive an email through MCC even after unsubscribing from the previous send. References: https://help.salesforce.com/articleView?id=sf.mc_co_subscriber_key.htm&type=5

NEW QUESTION # 115
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One

A. Create and send an apology email that includes a discount for a future purchase to all customers.
B. Create a user-initiated message to logged-in customers to send once the website is restarted
C. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

Answer: B

Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.

NEW QUESTION # 116
......

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