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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q59-Q64):

NEW QUESTION # 59
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A. Create CloudPages to collect and subscribe users,
B. Use Journey Builder to build an audience using Ad Studio.
C. Leverage Social Studio to capture email addresses.

Answer: A

Explanation:
CloudPages in SFMC are designed to create web pages and microsites that can capture and manage subscriber information. For marketers looking to collect consumer information from social channels, CloudPages provide forms that can capture email addresses and other relevant data, subscribing users to Marketing Cloud lists or data extensions for future mailings.
References:Salesforce Marketing Cloud Documentation on CloudPages

NEW QUESTION # 60
Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated emailaddress, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

A. The email address has not been updated in All Subscribers.
B. The customer has not opted in again with the new address.
C. The new email address is from an unsupported domain.

Answer: A

Explanation:
Reference:Salesforce Documentation - All Subscribers

NEW QUESTION # 61
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A. Append
B. Add and Update
C. Overwrite

Answer: C

Explanation:
When importing a daily feed of active customers into a data extension, the "Overwrite" option should be used to ensure that the data extension only contains currently active customers. This import option replaces the entire data extension with the new data, removing any records that do not appear in the latest feed and ensuring that only the most current and relevant data is retained.
References:
Salesforce Marketing Cloud Documentation on Data Extension Import Types

NEW QUESTION # 62
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?

A. Sending. Volume > 250,000 Email/Month
B. Requirement to have Custom URLs on images hosted in Marketing Cloud
C. Requirement to have Custom URLs on Cloud Pages

Answer: A

Explanation:
A key differentiator for requiring a dedicated IP address is the sending volume. When an organization sends more than 250,000 emails per month, it benefits from a dedicated IP to establish a consistent sender reputation, which can improve deliverability rates and sender reputation management.
Reference:Salesforce Marketing Cloud Documentation on Dedicated IP Addresses

NEW QUESTION # 63
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type isthe best solution for the marketer to set up?

A. Transactional Send Journey
B. Multi-Step Journey
C. Single Send Journey

Answer: A

Explanation:
A Transactional Send Journey is specifically designed for sending immediate, one-to-one communications triggered by user actions, such as password reset requests. This type of journey ensures timely delivery of emails that are critical and personalized based on user interactions.
Reference:Salesforce Marketing Cloud Documentation on Transactional Send Journeys

NEW QUESTION # 64
......

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