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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q64-Q69):

NEW QUESTION # 64
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A. Create new content for the paid search ads that direct to the home page.
B. Place additional navigation on the LenoxSoft home page.
C. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
D. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

Answer: A

NEW QUESTION # 65
How many Engagement Programs can run at one time

A. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
B. Always 100
C. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
D. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

Answer: A

NEW QUESTION # 66
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteri a. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A. Segmentation rule
B. Dynamic list
C. Automation rule
D. Completion action

Answer: C

NEW QUESTION # 67
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
B. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
C. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
D. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.

Answer: C

NEW QUESTION # 68
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two

A. Marketing Cloud Account Engagement will give you content ideas for each landing page.
B. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
C. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
D. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

Answer: C

NEW QUESTION # 69
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